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Title:
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Cross-Cultural Aspects of Tourism and Hospitality: A Services Marketing and Management Perspective. 2nd ed.
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Series:
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Price:
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￡41.99
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Author:
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Koc, Erdogan
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ISBN:
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978-1-03-298899-3
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Binding:
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Paperback
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Hardback
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Pub Date:
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202508
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Availability:
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NYP
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Illust: |
55 Tables, black and white; 15 Line draw
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Publisher(Imprint):
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Taylor & Francis(Routledge)
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Description:
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Cross-Cultural Aspects of Tourism and Hospitality offers a comprehensive guide to the influence of culture on customers as well as service providers, affecting both the demand and the supply sides of the industry ? services marketing and consumer behaviour, management, organisational behaviour, and human resource management.
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