|
Title:
|
Cross-Cultural Aspects of Tourism and Hospitality: A Services Marketing and Management Perspective. 2nd ed.
|
|
Series:
|
|
|
Price:
|
￡145.00
|
|
Author:
|
Koc, Erdogan
|
|
ISBN:
|
978-1-03-298900-6
|
Binding:
|
Hardback
|
Paperback
|
|
|
|
|
Pub Date:
|
202508
|
Availability:
|
NYP
|
Illust: |
55 Tables, black and white; 15 Line draw
|
|
Publisher(Imprint):
|
Taylor & Francis(Routledge)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Description:
|
Cross-Cultural Aspects of Tourism and Hospitality offers a comprehensive guide to the influence of culture on customers as well as service providers, affecting both the demand and the supply sides of the industry ? services marketing and consumer behaviour, management, organisational behaviour, and human resource management.
|